Starting as a nascent industry in the early 1990s, Business Process Outsourcing (BPO) in India is today poised as one of the fastest growing industries. The industry provides direct and indirect employment to over 2.5 million people from cities , towns and villages across the country.

Oh! BPO - Structure & Chaos, Fun & Agony is the only book that provides an in-depth understanding of the world of BPO in India. It will serve as a bible for all new entrants. It help set the right expectations -which is the first step towards building Brand BPO.

As industry practitioners, V. Anandkumar (VAK) and Subhasish Biswas have probed several issues which will set the readers thinking and help strengthen the foundation of this wonderful industry.

• It dispels myths and presents a realistic picture of the BPO industry - it's an ideal kit for everyone wanting to join the industry or for every guardian wanting to send their children for their first jobs in a BPO
• It highlights the positives of the industry - while sharing certain unique challenges
• It take a deep incisive look at the work in a BPO
• In Points to Ponder It presents a balanced view on the hotly debated topics of the industry and sets the tone for the future of the industry

You will find answers to these key questions as you read the book

• Have we understood the true impact of the BPO industry in the Indian Economy? Do we realize that for every BPO job - 4 additional surround jobs get created! At this rate by 2012 the Indian BPO industry can feed and support a population the size of Australia BPO
• What is the root cause of attrition - stress or monotony ! Why does the Indian Railways report lesser Attrition than the BPO industry ? Does higher pay result in lower attrition ?
• What is the cause of stress - is it the job or is it excessive performanace management demanded by managers ?
• How will the BPO industry in India look ten years from now ?
• In the mad rush for growth and profit are we investing for the future?

The book is a must read for those who wants to join the industry and for those already working in it to determine the road ahead. It will interest those contemplating setting up BPO centres or entering into a partnership for outsourcing work to India. It will also be an invaluable source of information for industry leaders and company executives.

Get set for an exciting journey through the Indian BPO industry!