Starting as a nascent industry in the early 1990s, Business Process Outsourcing (BPO) in India is today poised as one of the fastest growing industries. The industry provides direct and indirect employment to over 2.5 million people from cities , towns and villages across the country.

Oh! BPO - Structure & Chaos, Fun & Agony is the only book that provides an in-depth understanding of the world of BPO in India. It will serve as a bible for all new entrants. It help set the right expectations -which is the first step towards building Brand BPO.

As industry practitioners, V. Anandkumar (VAK) and Subhasish Biswas have probed several issues which will set the readers thinking and help strengthen the foundation of this wonderful industry.

• It dispels myths and presents a realistic picture of the BPO industry - it's an ideal kit for everyone wanting to join the industry or for every guardian wanting to send their children for their first jobs in a BPO
• It highlights the positives of the industry - while sharing certain unique challenges
• It take a deep incisive look at the work in a BPO
• In Points to Ponder It presents a balanced view on the hotly debated topics of the industry and sets the tone for the future of the industry